Knowledge Base
    Business

    Client Retention

    The strategies and practices used to maintain ongoing relationships with existing clients and encourage repeat business.

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    Client retention is typically 5-7x more cost-effective than client acquisition. Key strategies include consistent communication, exceeding expectations, offering retainer packages, gathering feedback through NPS surveys, and making it easy for clients to work with you through tools like client portals and automated invoicing.

    Related Terms

    RetainerClient OnboardingScope of Work

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    7 Client Retention Strategies for Service Businesses

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